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AI in Digital Advertising
For the final instalment in this series we will discuss how AI is used in terms of digital advertising. We have seen already Lexus’ advert that was scripted by AI, however, in relation to advertising AI is rapidly transforming numerous aspect from intelligently identifying and segmenting audiences, build ad creative, test variations, improve performance, and…
AI in SEO
As we have seen from the previous articles in this series AI is one of the top trends in digital marketing today and here will we dive into how AI can be a fantastic tool for SEO. It is important for marketers to understand AI and specifically Machine Learning, this is a an application hat…
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